About Us

About Empathy Herbal

Empathy isn’t just a name, it reflects our love and compassion for the planet. Empathy is a path to a better future. 

Peace, Love, Unity & Respect.

Our Name

Why "Empathy"

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We chose the name “Empathy” because it embodies more than just a word—it’s a healing force for this world. It represents our appreciation for this planet, her natural resources and everyone on it. Empathy is a medicine the universe needs to encourage understanding, compassion, and connection.


Harmony for the planet's well-being


Embracing our shared humanity


Choosing empathy over apathy


Honoring others and ourselves

London Bomb Jim

About Me

The Founding Director of Empathy Herbal

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In 2005, amidst the chaos of the London bombings, feeling of empathy compelled me to act and changed everything.

A decade later, a trip to London led to an opportunity in Indonesia, where I immersed myself in traditional remedies and learned the power of JAMU plant medicines. Inspired by my recovery journey and compassionate nature, I founded Empathy Herbal.

As a victim of bulling in the work place, sport club and at junior school, I’m an advocate for childhood empathy education. Envision a society in which kindness thrives, where mental and physical health receive equal compassion care. Join us on this journey to create a peaceful Empathy Planet!

Embracing Anti-Inflammatory Living

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From Healing Journey to Wellness Advocate

As chronic diseases continue to claim countless lives worldwide, my personal healing journey ignited a passionate mission to help others. Drawing from my experiences, I’ve embarked on a mission to share my knowledge and empower others to embrace an anti-inflammatory lifestyle.

By blending lifestyle choices with the wisdom of JAMU traditional medicines, I aim to inspire individuals to take simple steps towards better health and well-being. Together, we can make positive choices for a healthier and happier future, free from NCDs and chronic inflammation.

Learn more about anti-inflammatory lifestyle – 5 ways to feel better faster

antiinflammatory life

For every drug that benefits a patient, there is a natural substance that can achieve the same effect.

– Carl C. Pfeiffer Ph.D., M.D


Empathy Herbal's Journey

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From Market Stall to Australian Family Enterprise

The growth of Empathy Herbal has been a journey fueled by dedication and passion. It all began in 2018 when Jimmy started attending farmers’ markets in the Noosa area, initially as a side project. However, as the COVID-19 pandemic swept the globe, Jimmy transitioned to working full-time for Empathy Herbal, pouring his heart into building the business and its online presence.

In 2020, a significant milestone was reached when Jimmy met his partner, Amber, who joined forces with him to further develop and expand the business. Their combined efforts brought fresh energy and perspective to Empathy Herbal’s mission. Fast forward to 2023, Jimmy’s mom joined the team, bringing her expertise and creativity to the table by crafting unique recipes for the website.

Together, this dedicated Australian family business continues to grow and evolve, committed to spreading wellness and compassion through Empathy Herbal.

Why Choose

Empathy Herbal

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Natural and effective solutions to support your health and well-being journey. 

Premium Quality

Absolute commitment to excellence.

Delicious Taste

Nourishing and tantalizing flavours await.

Ethical Sourcing

Without any additives or preservatives

Pure & Clean

Sustainable practices, supporting communities.

Empathy in Action

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Giving Back Through Every Purchase


By reflecting and learning from history we can work more effectively towards a safer and more sustainable future for all.

EMPATHY makes the world a better place

We’re all in this together…

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